Goal and challenge
Introduce the new identity to aviation employees through a travel-inspired interactive experience.
Events · Identity launch campaign
Be The Brand
An internal campaign introducing the new identity to aviation employees through travel-inspired interactive games and workshops.
EXPERIA’s role
EXPERIA handled planning, production, operations, and project management, alongside campaign design and execution.
Delivered outputs
- A campaign and spatial elements introducing the new identity.
- Travel-inspired interactive games and workshops.
- Campaign execution and on-site management.
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