From Saudi Arabia, creating experiences that go beyond expectations.

One team. Every detail.

We don’t see an event as just another date on the calendar. We see it as an experience shaped by purpose, brought to life through ideas, spaces, content, and cutting-edge technology — all coming together through thoughtful execution.

EXPERIA

From the First Spark of an Idea to the Final Project Report.

We start by understanding your objectives, audience, and context, then shape a creative concept grounded in what’s achievable. From mapping the visitor journey to bringing together design, content, technology, and production, we oversee every detail on the ground to ensure the entire experience comes together seamlessly.

We believe the strength of an experience lies in how every element works together — the idea, the space, the content, and seamless execution. By bringing creative vision together with Saudi insight, thoughtful planning, and reliable delivery, we create purposeful projects where every detail has its place.

Our approach in practice

We begin with the visitor’s experience.

At the Lotus Robotics booth, we created an integrated experience that brought live demonstrations, workshops, and business meetings together in a thoughtfully designed space, allowing visitors to explore the solutions, discover their capabilities, and engage with them seamlessly.

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Turning Technology into Interaction.

Together with Saudi Telecom Company (stc), we created an experience where technology meets play. Visitors stepped into AI-generated digital avatars of themselves before taking on reaction-speed challenges, turning every interaction into a live competition with instant results.

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From the First Concept to the Final Experience.

An Identity to Experience, Not Just Announce. That’s how we brought the SANS experience to life — a journey that began with anticipation and unfolded through visual storytelling, interactive games, and workshops, making the new identity part of employees’ experience rather than simply an announcement of change.

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The people behind the work

Diverse Expertise. One Shared Vision.

Dr. Sami Awad

Chief Executive Officer

Dr. Sami Awad

Digital transformation, cybersecurity and data management experience across public and private sectors.

Faris AlShehri

Managing Director

Faris AlShehri

Leads growth, partnerships and project expansion across events, exhibitions and creative experiences.

Bander Alfaleh

Logistics Manager

Bander Alfaleh

A logistics specialist experienced in project coordination, event operations, and operational efficiency, ensuring smooth execution and quality delivery.

Accounting Manager

Aryam Jamal

A finance professional specialising in accounting management, financial reporting, reconciliations, and tax compliance, with a focus on strengthening financial controls and operations.

Fotuh Moustafa

Finance Manager

Fotuh Moustafa

A finance professional specialising in financial strategy, reporting, taxation, and governance, with a focus on compliance, financial control, and sustainable growth.

Modar Issa

Account Manager

Modar Issa

Connects client relationships with project leadership, event technology and content delivery.

Aseel Khaled

Project Manager

Aseel Khaled

Detailed planning, team coordination and delivery oversight for events and exhibitions.

Sarah Alhumaidan

Project Manager

Sarah Alhumaidan

Project management, creative oversight and corporate campaigns from concept to delivery.

Lilian Alkaff

Senior Brand and Experience Designer

Lilian Alkaff

Brand identity systems, immersive environments and visual storytelling.

Oumaima Bachar

Procurement Coordinator

Oumaima Bachar

A procurement specialist experienced in supplier coordination and improving purchasing processes to support efficient project delivery.

Abdullah Al-Laili

Project Specialist

Abdullah Al-Laili

A project specialist experienced in coordinating events and corporate projects, managing operational follow-ups, and ensuring smooth, high-quality delivery.

Marketing Specialist

Haneen alaiban

A marketing specialist experienced in developing marketing strategies, creating engaging content, and strengthening brand presence.

Dr. Mohammed alanazi

HR and Legal Manager

Dr. Mohammed alanazi

An administrative consultant specialising in policy development, process optimisation, and strategic planning.

Zainab Marzouk

Project Manager

Zainab Marzouk

A project manager specialising in events and corporate projects, with expertise in team coordination, supplier management, and overseeing budgets and timelines to ensure seamless delivery.

Tanveer ahmed

Technical Manager

Tanveer ahmed

An IT specialist with expertise in system administration, cloud services, cybersecurity, and infrastructure optimisation, ensuring reliable technical operations.

Dexter Abono

Accountant

Dexter Abono

An accounting professional specialising in financial operations, compliance, and auditing, with expertise in VAT, payroll, and accounting systems

Mohammed Hassan

Financial Accountant

Mohammed Hassan

A financial accounting specialist with expertise in inventory management, ERP systems, and financial analysis, focused on accuracy and operational efficiency.

Bandar Maqtuf

Administrator

Bandar Maqtuf

An administrative professional specialising in operational support, records management, onboarding, and daily coordination to ensure an efficient workplace.

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